Though struggles to stay inspired are par for the course for all creatives, the age of working from home has created a new scenario: the challenge of staying inspired in the face of a lack of human proximity.
As designers we are always looking for new fonts, we are obsessed we typefaces and letters. Being a graphic designer in 2021 means that you already have 50 favourite typefaces and foundries and you know them inside out.
One of the key elements that drove this rebranding exercise was the importance of emphasising integrity and transparency of FIAU as an entity. The level of responsibility of FIAU on both national and international scales was to be represented in an identity that communicated seriousness, sophistication, and trustworthiness.