
APS Product Identity
Year
2020
Sector
Banking Organisation
“Personal Style, Customisable, Product Identity, Vertical, and Colourful.”
When APS approached Redorange for branding their new Debit Cards, we felt in reaching the top with the idea of the first vertical banking card in Malta. Added to this, APS always offer a personal touch to all of their banking services, and along the lines of their taglines; My card, My choice, we took it a step further with the idea of offering different coloured vertical debit cards that can be chosen by APS’ clients which reflects on their personal style.




