HILTON x MARSOVIN Branding
Hospitality and Catering
“Elegant, Warm, Hand-Written, Celebration, Culinary Experience, Culture, and History.”
A special event was organised in honour of the 100-year anniversaries for both Hilton Malta and Marsovin Wines. This Chef’s Table featured traditional Maltese dishes with a modern fine dining twist, all paired with specific Marsovin wines. Redorange was tasked with not only giving a name to this unique celebration but also in giving it a well-deserved prestigious branding.
After an internal brainstorming session, the name; Hilton x Marsovin, A Maltese Wine and Dine Affair was established, which truly symbolised the culinary experience that the guests will be savouring.
The pairing of Maltese cuisine and Maltese wines influenced the design approach, which was aimed at telling a story; A celebration of Maltese roots in fine dining.
With elements such as the Maltese tile, a warm palette of coral, peach, beige, and brown tones, as well as the combination of an elegant serif and handwritten-style typography, we strove to evoke a sense of tradition, all the while maintaining a certain elegance to the design, which is synonymous with Hilton and Marsovin.