Start Up Malta (SUM) Foundation was set up to allow for a better, more efficient support system for young and maturing start-ups in Malta, and will be a major policy driver in the implementation of the national start-up strategy.

SUM approached Redorange for giving the overall look to this initiative, and the creative team proposed a concept that focuses on the brand’s core values, that are ready to coexist with the desirable and demanding modern world, therefore a brand identity that breathes innovation!

In today’s digital world brands are creating flexible and innovative identities that can easily adapt on every platform print or digital, therefore, Redorange created an adaptable identity which logo can have multiple usage, customisable to the platform being used on.