Enemed x The Travellers: Event Branding, Planning & Management Showcase

Enemed has consistently found ways to give back to its customers and the community. Whether it's handing out ice creams on Ice-Cream Day or organizing fuel voucher competitions, they prioritize community engagement. During summer '19, they launched a novel initiative: surprise pop-up gigs in various Malta and Gozo locations, including Bugibba Square, Marsascala, Arkadia Gozo, and Valletta Waterfront.

Tasked with branding, planning, and organizing this campaign, our team collaborated with The Travellers, selected locations (and navigated the permit process), and partnered with Besteamaudio for the stage and sound. As we gathered around the table for a brainstorming session, we pondered the best way to brand this initiative.

Initially, our focus lay on titling the event in a way that resonated with music and highlighted its mobility across Malta and Gozo. After considering 20 names, "Moving Beat" emerged as the perfect fit. This title not only conveyed the music-centric nature of the initiative but also underscored its mobility, cleverly playing on The Travellers' band name.

Once the title was set, our designers delved into various designs. Ultimately, the chosen design stood out for its simplicity and impactful visuals. By utilizing Enemed's brand colors—Red and White—with the addition of Black, we intensified the brand's identity and added a dramatic flair to the campaign.

The design itself featured five horizontal lines symbolizing music tablature. Incorporating dotted and slanting strikethroughs indirectly represented soundwaves, infusing the visuals with movement by altering the letter positions.

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