Institute of Tourism Studies Campaign by Redorange Design

The Institute of Tourism Studies wanted materials to promote their youthful event and guide visitors, all with a fresh design look. Consequently we teamed up with ITS to create the event's branding.

Lots of colors and custom-designed door frames that match the event's name, "Open Doors" where the backbone of this campaign.

Potential students and their families where invited to check out ITS and the different study programs they offer. Presentations and demos from various academic programs, like baking, diving safety management, travel, and international hospitality management where showcased. Participants could also chat with different departments and join in on practical activities. 

Approach

ITS's journey to enhance its event's promotional materials, aiming to create a unified and youthful visual identityhad embarked. The heart of the campaign was vibrant together with a diverse color palette, which was carefully selected to evoke the spirit and energy of the event. One of the distinctive aspects of this collaboration was the creation of six custom-designed door frames. 'Open Doors' served as more than just decorations; they were symbolic invitations, consequently alluding to the event's theme. Encouraging visitors to explore, learn, and embrace new opportunities, setting the stage for a memorable and engaging experience.

Campaign

The marketing strategy that followed was firstly designed to welcome prospective students and their families to explore the Institute of Tourism Studies' facilities in Luqa, Malta. A perfect opportunity to dive into a wide range of academic programs which were vividly showcased through presentations and interactive demonstrations. Participants could engage with various departments and partake in practical activities. Hands-on experiences not only provide insights into the programs but above all make learning an enjoyable adventure.

Results

An event that not only left a visual impact but also enriched participants intellectually. ITS's commitment to academic excellence and student empowerment was on full display. Redorange's role was not just to create aesthetically pleasing materials but to ignite a passion for learning and exploration. Such collaboration between our agency and ITS beautifully demonstrated how ideas could be transformed into vibrant visuals, making this event an unforgettable and resounding success. "Open Doors" became more than an event; it was an invitation to discover the boundless possibilities and embark on an unforgettable academic journey filled with youthful branding, event design excellence, and a rich tapestry of academic experiences.