“Trustworthy, Enticing Visuals for an Audience-Driven Campaign.”
APS have once again entrusted Redorange to produce its latest campaign promoting the APS Funds SICAV. Following an intense brainstorming session, the team crafted a campaign based on the lapse of time and the classical elements of the strategic game of chess. The tagline: Make the right moves and reap the benefits was illustrated through the use of simple, yet effective imagery shot locally. We combined the elements of photography with minimalistic designs to make a statement.